The Problem – Finding the Right Information Quickly

The inability to efficiently access relevant information from the electronic domain causes problems at every level of the firm.

Attorneys: “How do I keep tabs on what is being said about my clients? About me? How do I keep abreast of trends in my practice area and industry and continue to market myself and grow my business?”

Practice Groups: “How do we aggregate competitive information and respond to threats and opportunities for existing and prospective clients? How do we choreograph a consistent strategy that avoids problems and yields positive results?”

Business Development/Marketing Executives: “How do I ensure that my attorneys and practice groups are armed with the information they need for the best possible results? How do I provide the firm’s partners with a holistic view of opportunities, trends, and threats to both the firm and our clients?”

The Firm: “How do we identify industry trends, new client opportunities, competitive and brand threats, target laterals, and track the firm’s alumni? How do we get insight into what our competitors are doing? How do we get an idea of how our firm stacks up against our competition and where we stand against industry benchmarks at the firm, practice, and attorney level? How do I show increased value to my clients and defend my business?”

 

The Important and Relevant Information Now Finds You.

Based on profiles constructed at the firm, practice, and attorney level, the Manzama listening tool retrieves the information that matters to each individual at the firm. Members at all levels of the firm will be able to view activity, opportunities, threats, and trends from the industry level down to the individual practice and attorney level. Attorneys or executives can receive this information through daily or weekly emails, RSS feeds, detailed customized reports and hands-on use of the platform.

• Client Insight – Uncover important information about existing and prospective clients.
• Competitive Analysis - Benchmark competition at the firm, practice and attorney level. Track legal issues, trends and risks so you can stay a step ahead.
• Brand Perspective - Give attorneys, practice groups, and the firm visibility into their online presence and branding.
• Increase Efficiency -  Free up human resources from mundane searching tasks so firms can focus on attaining their business objectives.Information Advantage-  Manzama users are able to more quickly uncover key data in support of their various marketing and practice strategies. Likewise, they are better equipped to act on clients’ needs, competitive threats, and substantive legal issues important to their practice.